Barton Yachts

Case Study: Barton Yachts and GoLoco Media Partnership

Client Overview: Barton YachtsBarton Yachts is a leading luxury yacht charter company, offering bespoke yacht experiences. Known for its exclusive yacht offerings and exceptional service, Barton Yachts caters to a high-end clientele, providing unforgettable maritime experiences.Partnership with GoLoco MediaGoLoco Media, a digital solutions provider, specializes in comprehensive online presence development. Since February 2022, GoLoco Media has partnered with Barton Yachts to transform its digital landscape, enhancing its operational efficiency and customer engagement.

Objectives

The primary objectives of the partnership were to:

• Develop a robust online presence for Barton Yachts.
• Implement a seamless booking system integrated with yacht availability.
• Create a custom payment solution and CRM system.
• Develop and maintain a custom database for managing leads, customer information, bookings, and yacht fleet data.
• Ensure reliable hosting and email server management.

Solutions Provided

1. Website Development and Hosting
   • GoLoco Media developed a fully functional eCommerce website for Barton Yachts. The site features a user-friendly interface that allows clients to explore yacht options, check availability, and make bookings effortlessly.
   • The website is hosted and managed by GoLoco Media, ensuring high uptime and performance.
2. Booking System and API Integration
   • A custom booking system was developed, synchronizing with various APIs for real-time updates on yacht availability, enhancing the customer experience.
3. Payment and CRM Solutions
   • A custom payment solution was integrated into the website, providing secure and efficient transaction processing.
   • A comprehensive CRM system was set up to manage client relationships and streamline operations.
4. Custom Database Development
   • GoLoco Media developed and maintains a custom database that tracks leads, customer information, bookings, and stores data on the entire sales, global, and day charter yacht fleet. This database is crucial for managing operations and providing insights into business performance.
5. Email and Automation Services
   • GoLoco Media implemented and manages Barton Yachts' email servers, ensuring reliable communication channels.
   • Automation tools were introduced to enhance operational efficiency and customer engagement.

Results

The collaboration between Barton Yachts and GoLoco Media has resulted in significant improvements in digital engagement and operational efficiency. Key outcomes include:

• Enhanced User Experience: The new website offers a seamless and engaging user experience, leading to increased customer satisfaction and higher conversion rates.
• Operational Efficiency: The integration of automation, CRM, and a custom database has streamlined operations, allowing Barton Yachts to focus more on client service and less on administrative tasks.
• Increased Bookings: The real-time booking system has led to an increase in bookings, as clients can easily access up-to-date information and make reservations.

Future Plans

The partnership continues to evolve, with plans to further enhance Barton Yachts’ digital capabilities. Future initiatives include exploring advanced analytics for better customer insights and expanding the technical functionalities to reach a broader audience.

Conclusion

The partnership between Barton Yachts and GoLoco Media exemplifies how strategic digital solutions can transform a business's operations and customer interactions. By leveraging GoLoco Media's expertise, Barton Yachts has solidified its position as a leader in the luxury yacht industry, offering unparalleled experiences to its clientele.